The kinetic design philosophy which is Ford's design theme for all current models has inspired the new Fiesta. The design certainly has a very youthful and distinctive appearance to it which gives Ford credit compared to its competitors. Of late most newly launched models seem to be a blend and mix of already existing cars, usually borrowing design elements of premium car makers.
The Ford Fiesta, it cannot be mistaken as Japanese or any other blend but stands out as a product of the Ford Kinetic Design. In short the term means energy in motion. A car that looks to be on the move and energetic due to its angular lines and aggressive shape.
On the interior Ford continues not to be shy in trying unique ideas the first of which they call the Cellular Logic central console arrangement. As the name implies the most important controls are arranged in a pattern that resembles a cell phone for ease of access especially during driving. The cabin also features a central display unit mounted on top of the central console.
Ford's marketing speak can be trusted as the car is quite packed with cool features that 5 years ago where only reserved for more premium brands. The list is endless with features such as keyless entry, lights that can turn off after a few minutes, 6 speaker CD audio system, power steering and off course safety features.
Technically the car performs its primary purpose very well as it was intended for city driving. Fiesta does this with a breeze because it was well engineered. The new Fiesta weighs in at 40kg lighter as well as being 10% more rigid. Engine sizes are 1.4 producing 71kw (95hp) as well as a 1.6litre which outputs 88kw (118hp). Completing the engine line up is a 60kw (80hp) common rail diesel.
Not to mention that this car was beaten by only one point to Euro Car of the year by Opel Insignia. It is a very drivable car with many features at a very affordable price however the design philosophy might push other buyers off.
The styling is difficult to ignore as it falls toward the extreme. Opinions will be formed about the new design. Fiesta styling is too youthful, playfully and maybe too funky for anyone over the age of twenty one. Other Describe the styling as being too feminine. The interior is also likable or not with the standard trim being too bright with plastics. Perhaps a colour coded trim suits the car better.
If the Ford happens to sell well, the styling would definitely be a major contributing. Likewise should sales be dull, styling would be an area to blame. Either way this is just a car that Ford needs in these turbulent times where the US maker is facing extinction. Drivers of this car will definately have a fiesta. They can have a fiesta. No doubt the competition will not let Ford enjoy the limelight for long and they will regroup for another round. VW Polo for Sale for a while now, Mazda 3 and other cheaper cars for sale Hatch Back. Interesting times.
By: M.E Bapela
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